NovaStor Software Company Committed to Developing Business in Russia - Interview with NovaStor CEO, Stefan Utzinger
In English: NovaStor Software Company Committed to Developing Business in Russia
WASHINGTON, July 19 – RIA Novosti, Maria Tabak. NovaStor, which develops software for local and network backup, recovery and storage, plans in the near future to significantly expand its range of partners and product offerings in Russia.
“I’ve been in this business for twenty years, and Russia is, in my opinion – one of the most attractive markets. Five years ago I helped two companies based in Russia – Reksoft and Luxsoft – to create a database of clients. I also helped them to expand ties in Germany and find new customers. Also, NovaStor helped “Kaspersky Lab” to increase their number of partners in Germany and other European countries,” said NovaStor CEO Stefan Utzinger in an interview with RIA Novosti.
The company’s clients are private end users, small businesses, as well as international corporations. NovaStor has offices in Germany, Finland and the United States.
Recently, told Utzinger, NovaStor has become partners with IT service company, Tieto Interim.
“We helped them backup the massive amount of data stored in their data center located in Russia,” Utzinger explained.
Utzinger stressed NovaStor’s great interest in the Russian market, although he did note some difficulties in working with Russia.
“The main challenge for us will be the lack of its own network of contacts. Experience tells me that if there a lack of network, conducting business will be impossible. That is why we are doing our best to get new contacts and parnters in Russia. On the other hand, an important plus in doing business with Russia is that the country has a growing market, is open to new ideas, and is much closer to us culturally, than, say, Japan or China. Russians working in the field of information technology are very friendly, very capable and willing to learn, ” said Utzinger.
NovaStor intends to participate in the international exhibition World Hosting Days, held in Moscow on October 18.
“At the conference, we hope to find new customers and new partners who are interested in using our backup technologies. In addition, we hope to strengthen relations with those who are already using our software,” Utzinger said.