NovaStor Expands Presence in Canada to Meet Channel Demand

September 9th, 2013 by admin Leave a reply »

New Strategic partnership with IT Channel Group expands market reach, and drives brand awareness with improved access to Canadian market.

Agoura Hills / (CA) USA, Hamburg / Germany, August 29th, 2013
Data protection specialist NovaStor, a global leader in fast, scalable, and effective data-protecton backup/restore solutions, today announced a strategic partnership agreement with IT Channel Group (ITCG) of Mississauga, Ontario. Under this agreement, ITCG will help drive NovaStor’s SMB channel expansion in the Canadian market, delivering integrated sales and marketing solutions to value added resellers (VARs), system integrators, retailers and direct marketers.

Backup Deployment: Protect hundreds of servers in a single step
The new one-stop backup deployment in NovaBACKUP DataCenter 5.1 enables administrators to distribute a backup job to an unlimited number of servers through a single administrative action. Modifying the job is equally easy, with changes seamlessly transmitted to all machines under the job. This functionality significantly reduces both work load and the probability of user error, for the protection of multiple servers on the network.

“This new partnership with IT Channel Group expands our market reach, increasing Canadian channel awareness and the visibility of NovaStor’s class-leading data protection software,” says Mike Andrews, Managing Director of NovaStor. “Our strategic partnership will allow us to meet growing channel demands, a reflection of NovaStor’s continued commitment to Canadian reseller and end user channels.”

With a seasoned team of professionals, the IT Channel Group has a proven track record of channel development for manufacturers of Storage, Security and Data Center Infrastructure.

“ITCG is excited to take the NovaStor product line to resellers across Canada,”
says Jerry Diakow, President of ITCG. “The outstanding functionality and capability of NovaStor’s products, combined with ITCG’s relationships and knowledge of the Canadian reseller channel, forms the foundation for dynamic growth opportunities”.

About IT Channel Group
IT Channel Group is based in Mississauga, Ontario and has been building Canadian channels for U.S., European and Australian technology vendors since 2002. Operating in the storage, security and infrastructure markets, ITCG has delivered top solutions to Canadian resellers to enhance product and solution offerings for their end user customers. For more information, please visit

Links for additional information

About NovaStor
NovaStor ( is a leading international provider of software solutions for data protection and availability. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service providers as well as international corporations. NovaStor’s cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer’s existing and future IT environment. NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Hamburg) and the USA (CA, Agoura Hills), and is represented in numerous other countries through partnerships.

For further information
Mike Andrews
29209 Canwood Street
Agoura Hills, CA 91301
Tel.: +1 (0)805 579 6700
Fax: +1 (0)805 579 6710

Leave a Reply

NovaBACKUP Awards