NovaStor to speak at Flash Memory Summit

August 12th, 2008 by admin Leave a reply »

Simi Valley / USA, August 12th, 2008

NovaStor, a leading provider of software solutions for data availability and protection, announced that Mike Andrews, Managing Director, would be speaking at the Flash Memory Summit in Santa Clara at the Santa Clara Marriott, tomorrow August 13th.

Mr. Andrews will be presenting Designing Applications for the Masses. With the proliferation of flash devices, applications need to be simplified, but more powerful and insightful than standard applications available on the market today. As flash devices become more commoditized the value will reside in the device content, but not the device itself. The necessity for device manufacturers to differentiate will be channeled through the availability of applications and the most successful will be those which can provide valuable services with minimal interaction.

Points of discussion for the presentation will be:

  • The importance of differentiation as flash memory becomes more standard
  • Minimizing application interaction (simple is difficult)
  • Successful distribution models
  • Software as a Service (SaaS) approach
  • Capturing a new market – your own (use applications to find out who your end users are)

The Flash Memory Summit and Exhibition ( is a 3-day event, August 12th – 14th taking place in Santa Clara, California at the Santa Clara Marriott. The Flash Memory Summit program is designed to provide attendees with practical information on the current state of flash memory and its applications. The Program consists of all-day tutorials, panel discussions, keynotes, paper sessions and workshops covering the latest topics in flash memory:

  • Embedded systems
  • Laptop design
  • Flash in enterprise storage systems
  • Green flash
  • Solid state drives
  • Flash performance
  • Mobile applications
  • And more!!

About Mr. Andrews

Mike Andrews has been with NovaStor since 2000 and most currently holds the titles of Managing Director and Executive Vice President of Worldwide Sales. He is responsible for NovaStor’s North American operations and the global sales of NovaStor’s complete product line. Prior to NovaStor, in 1990, he managed a Canadian government inventory tracking and security initiative for 7 years leading to hundreds of millions in cost avoidance and savings. In 1997, he then became the Executive Vice President of Sales at Authentex Software, acting as the North American Distributor for ThunderByte Anti-Virus and a world wide distributor for the award winning DataSafe Encryption Software solution.

Mr. Andrews is an 18 year veteran of the data security industry, is co-founder of a systems integration and services company, and sits on the board of the Technology Council of Southern California. He has presented at several events on the topic of Software as a Service (SaaS) in the role of industry expert sharing over a decade of experience in this space.

About Novastor

NovaStor is a leading, international provider of software solutions for data availability and protection. NovaStor provides software and services for the backup, restore and retention of business-critical data which together cover a wide application area -ranging from home, mobile users, SMB users, all the way through Enterprise users, globally. NovaStor’s cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer’s existing and future IT environment.

Amy Beaman

NovaStor Corporation

Tel.: 805 579 5452


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